Circulation

The OrthoTec Community draws a global audience through multiple media channels.  The foundation of the audience comes from Canon’s broad reach in the advanced manufacturing space, and the growth of the community comes from extensive worldwide promotion and organic search results generated by providing the most relevant and effective content in the market.

The OrthoTec Community reaches the most targeted group of decision makers from significant areas of the orthopaedic manufacturing sector, including engineers, general/corporate managers, product developers, and other key players.

Online Reach – Employing a range of SEO/SEM practices to build extensive yet focused online reach

 

Magazine Reach – 10,000 orthopedic OEM professionals specifically targeted from the Canon Master Database.  Companies include Zimmer, Styker, Dupuy.

 

E-newsletter Reach – 10,000 orthopaedic OEM professsionals

 

Event Distribution – Web and Magazine bolstered by the global OrthoTec events which are expected to draw over 3000 attendees and exhibitors.