2010 Rates/Specifications

 

Advertising Rates                              
Black & White Unit Rates
  1x 4x 6x 10x
Spread $9,765 $9,330 $8,875 $8,745
Full page $4,885 $4,672 $4,445 $4,375
2/3 page $3,695 $3,535 $3,485 $3,135
1/2 island $3,600 $3,425 $2,825 $3,235
1/3 page $3,020 $2,785 $2,375 $2,335
1/4 page $2,270 $1,865 $2,070 $1,745

 

 

Color Rates                                                                    
4A(AAAA) Standard Colors (red, blue, green, yellow)
1 standard color per page $830
1 matched color per page $995
1 metallic color per page $1,325
3 or 4 color process per page $1,625
Preferred Position $350

 

A. Rates earned based on number of insertions within a 12-month period from the date of the first insertion. Each page or fractional page counts as an insertion, as do units within a multiple-page advertisement.  Two-page spread counts as two insertions twoard the fulfillment of a contract.

B. Bleed: No charge.

C. Cover Rates: Contact publisher for rates and availability. Sold on schedules only.

D. Combo Rates: Substantial savings can be realized on basic rates when ads are also placed in other Canon publications. Contact account executive for details.

E. Preferred Positions: Contact publisher for availability of such positions.

F. Closing Dates: All space orders and mateirals are due usually on the 25th of the second month preceding issue.  Cancellations are not accepted after closing. Please review close dates on previous pages. Reproduction material due five days after close.

G. Commissions:

a. Agency commission 15%.

b. Invoices are due and payable upon receipt. No commission allowed on production charges by publisher.

c. All accounts past 30 days will be assessed a monthly service charge of 1 1/2% of the unpaid balance.

H. Terms & Conditions: See front of this media kit for details.

 

Click here to view full Ad specifications for Medical Electronics Design