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2010 Medical Group Media Guides

Rates/Specifications

Advertising Rates                                                                                                                           
Black & White Unit Rates
  1x 4x 6x 10x 12x 18x 24x 36x
Full page $8,840 $8,230 $7,540 $7,420 $7,250 $7,185 $7,035 $6,840
2/3 page $7,540 $7,025 $6,545 $6,380 $6,235 $6,145 $6,040 $5,820
1/2 island $6,265 $5,830 $5,335 $5,220 $5,120 $5,055 $4,975 $4,805
1/2 page $5,400 $5,010 $4,655 $4,530 $4,415 $4,365 $4,270 $4,165
1/3 page $3,955 $3,775 $3,530 $3,405 $3,360 $3,305 $3,250 $3,160
1/4 page $3,190 $3,150 $2,770 $2,725 $2,635 $2,615 $2,585 $2,500

Color Rates                                                                                               
4A(AAAA) Standard Colors (red, blue, green, yellow)
1 standard color per page $925
1 matched color per page $1,025
1 metallic color per page $1,645
3 or 4 color process per page $1,750
Preferred Position $325

 

A. Rates earned based on number of insertions within a 12-month period from the date of the first insertion. Each page or fractional page counts as an insertion, as do units within a multiple-page advertisement.  Two-page spread counts as two insertions twoard the fulfillment of a contract.

B. Bleed: No charge.

C. Cover Rates: Contact publisher for rates and availability. Sold on schedules only.

D. Combo Rates: Substantial savings can be realized on basic rates when ads are also placed in other Canon publications. Contact account executive for details.

E. Preferred Positions: Contact publisher for availability of such positions.

F. Closing Dates: All space orders and mateirals are due usually on the 25th of the second month preceding issue.  Cancellations are not accepted after closing. Please review close dates on previous pages. Reproduction material due five days after close.

G. Commissions:

a. Agency commission 15%.

b. Invoices are due and payable upon receipt. No commission allowed on production charges by publisher.

c. All accounts past 30 days will be assessed a monthly service charge of 1 1/2% of the unpaid balance.

H. Terms & Conditions: See back of this media kit for details.