2010 Rates/Specifications
| Advertising Rates | ||||||
| Black & White Unit Rates | ||||||
| 1x | 4x | 7x | 9x | 12x | 18x | |
| Full page | $4,555 | $4,135 | $3,770 | $3,645 | $3,585 | $3,445 |
| 2/3 page | $3,660 | $3,320 | $3,020 | $2,985 | $2,915 | $2,845 |
| 1/2 island | $3,135 | $2,910 | $2,650 | $2,590 | $2,555 | $2,465 |
| 1/2 page | $2,765 | $2,525 | $2,290 | $2,205 | $2,135 | $2,105 |
| 1/3 page | $2,090 | $1,895 | $1,755 | $1,665 | $1,655 | $1,595 |
| 1/4 page | $1,655 | $1,510 | $1,460 | $1,355 | $1,345 | $1,330 |
| Color Rates | |
| 4A(AAAA) Standard Colors (red, blue, green, yellow) | |
| 1 standard color per page | $900 |
| 1 matched color per page | $1,090 |
| 1 metallic color per page | $1,230 |
| 3 or 4 color process per page | $1,635 |
| Preferred Position | $650 |
| Profiles | |
| 4A(AAAA) Standard Colors (red, blue, green, yellow) | |
| 4-color Corporate Profile | $3,445 |
| 4-color Web Profile | $3,445 |
A. Preferred Positions:Contact publisher for availability of such positions
B. Rates earned based on number of insertions within a 12-month period from the date of the first insertion. Each page or fractional page counts as an insertion, ad do units within a multiple-page advertisement. Two-page spread counts as two insertions toward the fulfillment of a contract.
C. Bleed:No charge
D. Cover Rates: Contact publisher for rates and availability. Sold on schedules only.
E. Combo Rates:Substantial savings can be realized on basic rates when ads are also placed in other Canon publications. Contact account executive for details.
F. Inserts:Half-cover ads, belly bands, and inserts are available. Contact publisher for rates and availability.
G. Recruitment display ads are available and follow the same mechanical and rate specifications as regular display advertising.
H. Closing Dates: All space orders and materials are due on the close date of the issue
I. Commissions:
a. Agency commission 15%
b. Invoices are due and payable upon receipt. No commission allowed on production charges by publisher
c. All accounts past 30 days will be assessed a monthly service charge of 1 1/2% of the unpaid balance.
J. Terms & Conditions: Go to www.canonmediakit.com for details
Click here to view full Ad specifications for IVD Technology



NORTH AMERICAN MEDICAL
