NORTH AMERICAN MEDICALCirculation
IVD Technology is the leading source for the in vitro diagnostics industry. When you advertise with IVD, your marketing message has the ability to reach the industry's leading decision makers at every point of contact.
Total Qualified Subscribers - 12,840* from leading diagnostic companies
Global Reach**- influencing over 8,000 diagnostic companies in 71 countries.
Bonus Digital Reach - 5,000 bonus distribution in Europe via our digital edition.
Purchase Power*** - 83% of IVD Technology readers are involved in purchasing decisions.
Look Who's Reading IVD Technology:
| Beckman Coulter | Invitrogen |
| Abbott Labs | FDA |
| Roche Diagnostics Corp. | Genzyme Biosurgery |
| Bio Rad Laboratories | Bayer Corporation |
| Becton Dickinson | Siemens Medical Systems |
| Dade Behring | GE Medical Systems |
| Ortho Clinical Diagnostics | Merck & Co |
| Gen Probe | Thermo Fisher Scientific |
*Source: BPA Worldwide Circulation Statement, June 2009
**Source: Publishers own data.
***Source: Readex Readership Profile Study, 2007
