Editorial/Advertising Planning Calendar

January/February - MD&M West Show Issue

Lead Feature:Instrumentation Development, Outsourcing for Diagnostic Manufacturers

Spotlights: Electronic and Mechanical Components and Software Spotlight

Bonus Distribution:

-MD&M West/Automation Technology Expo West

-ADVAmED Annual Meeting

-MEDTEC Stuttgart

-Automation Technology Expo South

-Lab Automation Expo

Value Added: Online Exhibitor Showcase

Issue Deadline: December 3, 2008

March - Web Site Profile Issue

Lead Feature: Assay Development, Emerging IVD Companies

Spotlights: Manufacturing Equipment & Supplies Spotlight, Assay System Components Spotlight

Bonus Distribution:

-AACC Oak Ridge Conference

-AACC San Diego Conference

-AMDM Annual Meeting

Value Added: Discounted Website Profiles for Advertisers

Issue Deadline: January 26, 2009

April - Digging into Diagnostics

Lead Feature:Diagnostics for Personalized Medicine, Beyond Clinical Diagnostics

Spotlights: Filters, Membranes & Bioseparation Equipment Spotlight, Packaging and Diagnostics Spotlight

Bonus Distribution:Clinical Ligand Assay Society Meeting, SouthPack/Automation Technology Expo South, NEPCON/Assembly New England/OEM New England

Issue Deadline: March 3, 2009

May - MD&M East Show Issue

Lead Feature:Detection Technologies; Digital Supplement on Personalized Medicine

Spotlights: Contract Manufacturing Spotlight, Biochemical and Chemical Reagents Spotlight

Bonus Distribution: MD&M East/Automation Technology Expo East

Value Added:Online Exhibitor Showcase

Issue Deadline: March 31, 2009

June - AACC Pre-Show Issue

Lead Feature: Manufacturing & Processing Technologies

Spotlights: AACC Exhibitor Showcase

Bonus Distribution: AACC/Clinical Laboratory Exposition

Value Added: Online Exhibitor Showcase

Issue Deadline: May 21, 2009

July/August - AACC Show Issue

Lead Feature: Laboratory Automation, Robotics and Informatics; Point-of-Care Technologies

Spotlights: AACC Exhibitor Marketing Package, Exhibitor Booth Profiles

Bonus Distribution: AACC/Clinical Laboratory Exposition

Issue Deadline: June 23, 2009

September - MD&M Midwest & Minneapolis Show Issue

Lead Feature: Diagnostic Executive Profiles; Global Diagnostics Market

Spotlights: Consulting Services Spotlight

Bonus Distribution:

MD&M Minneapolis

MD&M Midwest

BIOMEDevice

MEDTEC Ireland

Value Added: Online Exhibitor Showcase

Issue Deadline: July 27, 2009

October - Annual Buyers Guide Issue

Lead Feature:IVD Technology 2008-2009 Buyers Guide; The Year in IVD's

Spotlights:Advertiser Marketing Package; Discounted Corporate Profiles for Advertisers

Bonus Distribution:

-All 2009 Trade Shows, Conference & Annual Meetings Attended by

IVD Technology including all Canon MD&M Shows

Value Added: Featured Supplier Listings (New!); Enhanced Basic Listings (New!)

Issue Deadline: August 21, 2009

November/December - MEDICA Show Issue

Lead Feature:Molecular Diagnostics

Spotlights:Tools for Molecular Diagnostics Spotlight; MEDICA Exhibitor Marketing Package

Bonus Distribution:

MEDICA

ComPaMED

Value Added:Online Exhibitor Showcase

Issue Deadline: October 7, 2009